Asian Americans Today
Asian Americans have grown into a significant force. Consider the following:
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14.75 MM
(4.8% of US)
2010
20 MM
(6% of US)
2020
+ 35.5%
2. The Asian American population is very diverse, with six distinct sub-groups.
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3. The buying power of Asian Americans is substantial and has shown the largest increase of all ethnic groups in the US.
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2010
2020
$1.3 trillion
$680 billion
+91%
4. Asian Americans play an important role in the US economy, owning 1 in 10 businesses.
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10%
Behind the numbers is a mindset that has been shaped by many factors including:
The immigrant experience - whether the individual themself immigrated to the US or are a child or grandchild of someone who did, they have likely been influenced by the experience of coming from a different country.
Straddling cultures - all Asian Americans originally hail from Asia where cultures are very strong. Many Asian Americans have experienced the push and pull of navigating American culture as well as the culture of their country of origin.
Stereotypes - many Asian Americans are viewed through the lens of various stereotypes, including the model minority myth, which can lead to misleading assumptions about who Asian Americans really are.
United States Census, 2020, Asian American alone
Multicultural Economy Report, University of Georgia Selig Center for Economic Growth
Annual Business Survey, Employer Businesses, 2020
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