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GIVING VOICE.
AUTHENTICALLY.
TO ASIAN AMERICANS.
Azuraa Insights is a strategy and qualitative research consultancy whose purpose is to uncover business-building insights about Asian Americans.
We are a team of Asian American qualitative specialists who represent and are passionate about the cultural and linguistic diversity that exists under the Asian American umbrella.
Where We Help
Customer Understanding, Segmentation & Persona Development
Positioning & Value Proposition Development
New Product & Service Development, Naming, Package Development
Advertising Development & Testing
User Experience
DE&I Program Development & Evaluation
Marketing Content Audits
Our Expertise
Our Client Experience
We have over 50 years of combined experience in Market Research and Brand Management with some of the most respected brands in the world. Azuraa Insights prides itself in delivering a seamless, end-to-end research experience across several industry sectors including CPG, Financial Services, Technology, Healthcare, Energy, Auto, Education, Non-Profit, and the Public Sector.
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